LookLook

LookLook was engaged by Pacers Sports and Entertainment to conduct a comprehensive market research study for their Women's National Basketball Association (WNBA) team, the Indiana Fever. The goal was to understand the fans' preferences, assess the brand health, and identify strategies to increase engagement. LookLook employed a mobile ethnography study, recruiting a mix of Fever fans and non-fans. They developed a discussion guide, conducted in-depth interviews, and analyzed the results. The study resulted in a report with strategic recommendations. The client praised LookLook for their thorough research and innovative methodology, which provided hundreds of insights from a relatively small group of respondents.

In another project, LookLook partnered with Mondelēz, a global snack company, to conduct exploratory consumer research. The objective was to gain a deeper understanding of their customers, explore different positioning territories, and identify barriers to product purchases. LookLook's technology platform was leveraged to gain insights into consumers' perceptions of the brand. Over the years, the collaboration has involved massive brand positioning projects. The client, who had previously worked with LookLook at other companies, commended the team for their consistent high-quality work and ongoing commitment to the project.