Lockhern Digital

Lockhern Digital was hired by Everyday California, an ocean adventure and lifestyle brand, to enhance their social media marketing. The primary objectives were budget efficiency and increased conversions. Lockhern Digital was selected due to a referral and their alignment with Everyday California's company values. The team from Lockhern, ranging from 2 to 5 employees, was involved in executing the paid social strategy for TikTok and Meta platforms, along with a paid search strategy for Google and Bing. Over the course of a year, they provided weekly updates on campaigns and creative, and offered strategic suggestions to improve performance. The collaboration effectively improved Everyday California's social media presence and conversion rates, demonstrating Lockhern Digital's expertise in social media marketing.