LOCAL

LOCAL was hired by an airline to position a new department within the organization. The aim was to articulate a unique value proposition to internal business partners. The project involved creating a customer metaphor for the department, defining core values, developing a positioning statement, and identifying a new name for the team. The LOCAL team conducted a one-day workshop with six participants from the department, focusing on exercises that defined their identity and purpose. The project was successful in aligning the department's positioning and turning stakeholders into advocates.

LOCAL was engaged by Dentsu, a marketing and advertising agency, to implement a people-based approach to change during a cloud migration project. The goal was to transition over 2500 staff from a legacy media management system to a new cloud-based solution. LOCAL conducted change readiness assessments, persona development, and created a communication strategy that was cascaded through the organization to create a "movement for change". The project was successful, with ongoing measurement and analysis showing the effectiveness of the communication program.

Exos, a wellness and fitness company, hired LOCAL to create an internal launch strategy for their new brand. LOCAL used research methods and a collaborative strategic process to deliver actionable insights and audience segmentation. They conducted an employee survey, video interviews, and provided an insight analysis. The result was a final communication roadmap for Exos to follow. The project was successful, with LOCAL's core team of account managers working directly with the internal communications team at Exos.