Lippincott

Lippincott, a well-respected branding firm, was enlisted by the Group VP of Corporate Affairs and Communications from a leading utilities company to fully rebrand and revitalize their company's image. The primary focus of the project, identified through referral, was a whole brand transformation, including an updated visual identity and brand voice. Lippincott was chosen due to its high ratings, great corporate culture fit, attractive cost-value proposal, and similar company values.

The project team, which consisted of 2-5 Lippincott employees, set about analyzing the existing brand before moving on to the design transformation. This phase also involved a major overhaul of the logo and refining the company's visual identity. Alongside these primary deliverables, Lippincott was also expected to provide valuable insights into marketing strategies and customer segmentation.

Results of the rebranding project were substantial, with the utilities company expressing their satisfaction with the brand analysis, design transformation, logo and visual identity refresh, as well as the marketing and customer segmentation insights from Lippincott. They valued the alignment of Lippincott's company values with theirs. Overall, the project, executed by a relatively small team from Lippincott, successfully met the objectives of a comprehensive brand transformation and refresh, making it a case of excellent value for cost.