Linear

Linear was hired by a web development company to revamp the UI/UX design of a wholesale food product company's website. The goal was to transform the current site, which only displayed basic product information and a contact order form, into a full-fledged e-commerce platform. This included introducing online registration, accounts, product promotions, a shopping basket, and checkout forms. The client also emphasized the importance of the website being user-friendly and efficient to cater to their busy customers. In the selection process, Linear stood out among 20 other design studios for their competitive pricing, meticulous work, and unique flair. The collaboration involved several Skype meetings to discuss objectives and feedback, after which Linear unveiled a working prototype within a week. Following more feedback and testing, Linear presented two design options, with one being chosen for rapid development. The project was managed by Linear's team of two UX/UI designers.

The redesign by Linear delivered impressive results, with the new UI/UX design and e-commerce features successfully integrated and functional. The project was executed swiftly and efficiently, with Linear providing a working prototype within a week of the initial meetings. They showcased flexibility and responsiveness in incorporating feedback from the client and web development company into the design. They also demonstrated creative prowess by providing two design options for the final selection. The revamped website now offers a streamlined and efficient user experience, successfully meeting the client's goal of minimal steps for completing common actions. The project was deemed a success, having transformed the client's website into a comprehensive e-commerce platform.