Lime&Co

Lime&Co was hired by a content marketing company to develop their logo and branding. The company's goal was to create a branding strategy that would grow with them and be used for many years to come. The selection of Lime&Co was based on the founder, Petra's, notable presence in the San Diego design community. The project began with an interview to understand the company's goals, mission, vision, and values, which led to the creation of a Clarity report. This report guided the brand discovery and brand identity process, resulting in several potential logos and branding iterations. The company chose their preferred option, prompting Petra and her team to create the final strategy and style guidelines. The final deliverables included a brand identity, logos, fonts, media templates, and other files necessary for the company's ongoing work. The client was able to work directly with Petra, while her team worked behind the scenes to compile the documents. The process also included a call to discuss the optimal use of the delivered documents.