Lime&Co

Lime&Co was hired by a content marketing company to develop their logo and branding. The goal was to create a strategy that could be used to build new collateral and last for many years. The founder of Lime&Co, Petra, was selected for this project due to her strong presence in the San Diego design community. The project began with a detailed interview to understand the company's goals, mission, vision, and values, followed by a competitive analysis. This led to the creation of a Clarity report, which was instrumental in moving towards the brand discovery and brand identity process. Several logos and branding iterations were presented, with one being selected for further development. The final deliverables included a brand identity, logos, fonts, media templates, and other necessary files. The client was able to work directly with Petra and her team, who provided guidance on how to best utilize the delivered documents.