Lilac Fragment

Lilac Fragment was engaged by Blink CW, an independent car wash, to execute all branding and marketing efforts. This presented a great opportunity for the company to demonstrate their comprehensive approach in developing a 2m by 1m banner, flyers, a pricing board, and an easily editable website. The project brief involved targeting local residents through Facebook ads and setting up a Google Business Profile. Comprised of up to five professionals, Lilac Fragment was referred for the project due to their cost-effective pricing and inherent value proposition.

Under the collaboration from January 2022 till March 2025, the project was completed with a budget of under $10,000. Lilac Fragment's involvement was pivotal in upgrading Blink CW's brand representation through top-notch designs and marketing initiatives. The files were successfully prepared and sent out for printing, while the revamped website facilitated real-time updates for services and prices without extensive reliance on a developer.

The synergy between Blink CW and Lilac Fragment produced positive results, validating Lilac Fragment's industry reputation. The continuity of the working relationship over three years was indicative of their commitment to delivering value for investment. The project was a successful endeavor, with Lilac Fragment masterfully handling their role and forging a professionally rewarding relationship with the client.