Digital Product People (formerly Lighthouse)

Lighthouse, now Digital Product People, was hired by Gateway Services Inc., a leading pet aftercare solution in North America, to redesign their pre-order and wholesale experience. The firm successfully revamped the wholesale and retail consumer direct UI/UX, creating a commercially viable system that was sensitive to bereaved pet parents. The client was pleased with Lighthouse's high ratings, budget-friendly pricing, great culture fit, and good value for cost.

The Cruising Association, a trusted provider of cruising information and a social network to small boat cruisers, engaged Lighthouse for a website modernization project. The goal was to simplify the website and make it more user-friendly, which was achieved by reviewing stakeholder needs and assessing customer experience on the old website. The redesigned pages, including the mobile version, were well-received. The client appreciated Lighthouse's budget-friendly pricing and great culture fit.

Tracsis, a provider of transportation software and services, hired Lighthouse to identify their unique selling points and differentiators. The project involved conducting product positioning workshops for two existing software applications. The final deliverables included a standardized product positioning template, detailing the product, target customers, competitors, unique selling points, differentiators, and next steps. The client found Lighthouse through an online search and chose them for their good value for cost.