Light Side

Light Side was hired by Trolley Convenience Store KSA, a leading Kuwaiti convenience store chain, to enhance their digital presence through a more engaging and data-driven mobile loyalty program. The primary objective was to create a more personalized marketing experience that resonates with the daily behaviors and preferences of the customers, and to gamify customer interaction to encourage repeated visits and foster long-term loyalty. The project involved the development and implementation of a Mobile Loyalty & CRM framework, including personalized rewards, gamification features, targeted promotions, and analytics dashboards. A team of CRM specialists, app developers, data analysts, and UX designers from Light Side worked in close collaboration with Trolley's internal marketing and IT teams to complete the project over a course of five months. Despite the significant investment, Trolley found the pricing to be transparent and fair, considering the depth of customization and ongoing support provided by Light Side. The partnership with Light Side was highly appreciated as they took the time to understand Trolley's business and brought smart, creative solutions into the project, particularly in making the loyalty program fun and engaging. Light Side's consistency, communication, and investment in the project's success were also commendable.