Liger

Liger Partners worked on a brand consolidation project for an insurance wholesaler. The client, a parent company of 10 insurance wholesaler brands, sought Liger's help in creating brand awareness for the parent company while consolidating the sub-brands. Liger played a pivotal role in the discovery process, helping to define the company's identity. They launched a new logo, established a brand architecture for the 10 sub-companies, and created new branding and taglines. They also managed the transition of the sub-brand websites to the parent company, ensuring a seamless customer experience. The client invested over $1 million in this ongoing engagement that began in May 2018.

Marabu North America, an ink and coatings manufacturer, hired Liger Partners for marketing services. The goal was to enhance the branding of their products through various channels such as social media, trade shows, and their website. The client chose Liger due to their cultural fit and value for cost. The team size was between 2-5 employees, and the primary form of communication was virtual meetings.

Liger Partners were hired by a surplus lines insurance brokerage firm to revamp their marketing strategy. The firm wanted their marketing efforts to reflect their professionalism and expertise. Liger conducted discovery meetings to understand the firm's identity and message. They developed an overall marketing strategy, provided content, managed outbound campaigns, and supported social media efforts. They also assisted in rebranding after a significant acquisition and updated the firm's website to address Section 508 issues. The project involved collaboration between six Liger team members and seven executives from the client's side. The client's corporate parent recommended Liger, and the collaboration has been smooth and organized.