Liden

Liden was hired by Shadow Puppet Films to set up and manage their social media profiles on Facebook, Instagram, LinkedIn, and Twitter. The selection of Liden was based on their strong capabilities in content writing, design, and well-rounded thinking abilities. The project began with the Liden team spending time understanding the client's core strengths and then developing a social media marketing strategy. This strategy, focusing on organic growth, was implemented across all social media channels. The content and design for each post were first approved by the client before being published. Liden also supported paid marketing initiatives on Facebook and Instagram to boost brand awareness. The team of four from Liden consisted of a head of operations, design lead, digital content lead, and social media lead. The project resulted in an increase in brand awareness for Shadow Puppet Films. The client appreciated Liden's ability to adapt their strategy and timing of posts based on real-time learning.