Lebu Studio

Lebu Studio was contracted by the fluid transport service provider, Mania Riders, to revamp the company's branding. The goal was to create a design language that clearly and effectively communicated the company's vision to its stakeholders. The selection process for Lebu Studio was based on their understanding of the brand and their exceptional customer service. The project began with a brand immersion phase to ensure Lebu had a deep understanding of Mania Riders. This was followed by the creation of a style guide, from which the client selected their preferred direction. Lebu then crafted several logo and branding asset designs, of which the client chose their favorites. The final deliverables were the chosen designs, resulting in a fully realized brand. The Lebu team consisted of a Client Service Executive, a Creative Director, and a Lead Graphic Designer, all of whom made significant contributions to the project.