LeadScorer

LeadScorer successfully completed an outbound lead generation and appointment setting project for IRG Media, a premium influencer marketing and talent management agency. A team of 2-5 employees was assigned to operate IRG Media's outbound operation end to end, up to the point of arranging qualified meetings. Key deliverables included a defined ideal client profile, managed sending infrastructure, ongoing researched account and contact lists, and pre-approved email and LinkedIn sequences. After a strong collaboration of over ten months, LeadScorer managed to secure over 45 meetings, which led to $80K+ in revenue for IRG Media.

The IRG Media CEO praised the quality of the leads acquired by LeadScorer, emphasizing on their potential to engage in productive discussions, their budget and relevance to the business. The alignment of qualification criteria right at the start of the project was highlighted as a significant game changer for the success of the endeavor. LeadScorer's weekly reporting and regular reviews, which used client's feedback to refine targeting and scripting, added on to the overall positive experience.

Recommendations extended towards any agency seeking a consistent pipeline without needing to establish an in-house outbound operation. The CEO of IRG Media personally commended Shanay, the founder and CEO of LeadScorer, for his stellar work and gave a five star rating for LeadScorer's services. He selected LeadScorer for its high ratings, close geographic location, great cultural fit, recommendation and aligned company values.