Leadit Marketing

Leadit Marketing was hired by CloudNine, a provider of eDiscovery software, to aid in various aspects of their marketing strategy. Their tasks included developing a go-to-market strategy, conducting buyer persona research, creating content and messaging platforms, developing the company's website, managing their SEM program, overseeing content marketing, and designing collateral. The primary goal of the project was to boost inbound lead generation. Leadit Marketing was selected for the project based on in-depth interviews, positive reviews and references, and an impressive creative proposal.

The scope of Leadit Marketing's work was extensive and crucial in the development of a new messaging strategy for CloudNine. As a tech company that has grown and acquired new technologies over time, CloudNine faced the challenge of effectively communicating its expansion to its customers. Leadit Marketing conducted a detailed analysis of CloudNine's customer personas and discovered new insights about their buyers. This resulted in a comprehensive messaging platform rooted in thorough research and customer-centric content. The messaging platform is now used weekly to drive new campaigns.

The team at Leadit Marketing was described as dynamic, dedicated, and resourceful. They played a significant role in helping CloudNine navigate the challenges associated with their growth and the acquisition of new technologies. Their detailed analysis and customer-focused approach led to the creation of a messaging platform that has been instrumental in driving new campaigns and boosting inbound lead generation.