Lead Express

Lead Express was hired by a management consulting company operating across Australia and New Zealand to execute a lead generation campaign. The consulting company, which serves industries such as Financial Services, Healthcare, Retail, and Utilities, sought to gain entry into organizations where they didn't have pre-existing relationships. Lead Express designed and implemented a comprehensive campaign that involved defining content and messaging, deploying digital activity, and executing executive calling to secure meetings. The Lead Express team, which was composed of a Data, Account Manager, and Senior Consultant, worked closely with the consulting firm's Business Development team. The campaign successfully established introductory interest levels for the consulting business.

Lead Express was engaged by APAC ISOMetrix, a subsidiary branch of Metrix Software Solutions, to assist with lead generation. The software solutions provider, which caters to oil, gas, mining, and construction companies, initially signed on for a three-month campaign. However, due to the success of the project, it was extended to a year-long endeavor. Lead Express not only provided leads but also assisted with webinars by setting up calls, inviting people, and ensuring sufficient attendees. The team, led by an account manager, worked closely with the software solutions provider to understand their business and create prospects. The partnership, which began in August 2019, is ongoing and has seen an investment of approximately $86,000 USD.