Lauer Insights
visit site- $5,000+
- Freelancer
- Boise, ID
Client Insights
Industry Expertise
40%
30%
20%
10%
Client Size Distribution
Small Business (<$10M) 50%
Midmarket ($10M - $1B) 50%
Common Project Size
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Clients
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Highlights from Recent Projects
Lauer Insights was hired by Sol-Ti, a health and sustainability-focused beverage company, to enhance their selling narrative and fortify their market position. The CCO of Sol-Ti chose Lauer Insights for their affordability, company culture, value for cost, and alignment with company values, as well as a previous successful partnership with Michele, a Lauer Insights employee. The project involved refining Sol-Ti's sales strategy for gaining distribution of new items with Target, Publix, and Food Lion. This included identifying each retailer's goals and needs, creating customer-specific sales presentations, making recommendations for item assortment, pricing, and promotional support, and training the sales team on key Category Management concepts. The results of the project were not provided in the data.