Latin & Code

Latin & Code was hired by a business unit of the International Data Group (IDG) to address the lack of brand identity and market strategy. The company took over as the marketing department, reestablishing everything from logo design to bio personas. They worked to create a uniform brand image, which included establishing brand guidelines and creating a new logo. They also integrated HubSpot and Salesforce into the company's procedures and created email campaigns, drip campaigns, and newsletters. The collaboration lasted from 2014 to 2017, with the client investing around $6,000 per month. The client expressed satisfaction with the services provided by Latin & Code, praising their ability to establish the brand's essence and implement effective digital marketing strategies.

In another project, Latin & Code was engaged by OpenEye Global, a digital experience agency, to create a consistent brand presence and marketing strategy. They developed a marketing strategy aimed at aligning messaging, creating new content, and enhancing presence in the industry. They also worked on determining the brand values and qualities and developed a social strategy. They created a monthly marketing calendar and strategy, and developed content for various social media channels. The engagement started in June 2014 and is ongoing, with the client investing over $100,000. The client appreciated Latin & Code's efforts in creating a consistent brand message and enhancing their social media presence.