Latin & Code

Latin & Code was hired by a business unit of the International Data Group (IDG) to help with branding and marketing for its membership committee. The committee was lacking in self-identity and a defined market strategy. Latin & Code replaced the CMO and acted as the marketing department, helping to reestablish everything from logo design to bio personas. They also helped establish brand guidelines and introduced the company to partners who helped with logo design and understanding the brand essence. The company worked primarily with Steven and Melissa, co-founders of Latin & Code, who helped with digital marketing, advertising, and content creation. The engagement lasted from 2014 to 2017 and the company invested around $6,000 per month.

Latin & Code was also hired by OpenEye Global, a digital experience agency, to help create a more consistent brand presence and marketing strategy. The agency was generating a lot of content but was not leveraging it effectively. Latin & Code developed a marketing strategy to align messaging, generate additional content, and enhance the agency's industry presence. They also helped determine the brand values and qualities and developed a social strategy. The engagement started in June 2014 and is ongoing, with the agency investing over $100,000.