Lapidarius
visit site- $10,000+
- 2 - 9 employees
- New York, NY
Lapidarius is a New York, New York-based branding agency. The small firm was launched in 2017. Their team focuses on branding, market research, and marketing strategy.
Client Insights
Industry Expertise
15%
15%
15%
15%
15%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 80%
Enterprise (>$1B) 10%
Common Project Size
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Clients
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Highlights from Recent Projects
Lapidarius was hired by Loud Lemon Beverage, LLC to help with high-level projects and to turn the CEO's ideas into a strategic plan with defined checkpoints. The initial scope of work included identifying the brand's hierarchy, values, and go-to-market strategies. However, Lapidarius also developed a COVID-19 strategy for the company, as they were in the middle of launching during the pandemic. They assisted in identifying strategic elements of package design, product formulation, and helped the company select the right social and digital agencies for their marketing initiatives. The team at Lapidarius was instrumental in examining the brand's activities, competitors, and potential target market. They also led two rounds of consumer research and reviewed all content to ensure it was on-brand. The CEO of Loud Lemon Beverage highly values their feedback and considers them as their chief marketing and strategy officers. The partnership started in March 2019 and is ongoing.