Lachi Media

Lachi Media was contracted by the Founder of CW Appliance Care to scale and improve the paid ads ROI for his company. This enterprise focuses on assisting homeowners in prolonging the lifespan of their appliances via professional maintenance, repair, and prompt same-day service as needed. Lachi Media was selected for its value for cost and aligned company values. A team of 2-5 employees from Lachi Media was entrusted with the task, starting with the rebuild of campaigns.

The scope of work called for the setup of conversion and connecting the client's CRM to Google Ads. This integration allowed real-time reporting of closed jobs and monitoring of gross profit per job. Optimizing the job types that each of the client's technicians excelled in was a crucial step. The optimization was based on close rate and profit margins for each task. This work was a stepping stone that enabled the CW Appliance Care to plan its expansion to other states.

Final results and feedback indicated that Lachi Media was successful in its endeavor. The client managed to achieve profitable and scalable paid ads ROI through their refined campaigns and CRM integration. The focus on what each technician was most proficient in also allowed for optimization of job assignment. Consequently, the engagement with Lachi Media has prompted the client company to embark on expansion plans. This case points to the encompassing and effective solutions that the Lachi Media team can deliver to its clients.