KONCEPT

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KONCEPT is a digital integrated advertising, marketing & PR/communications agency founded in 2015 with a team of fewer than 50 experts. Based in Dar es Salaam, Tanzania, they offer advertising, public relations, and branding assistance to clients ranging from startups to enterprises. Their advertising services focus on out-of-home advertising, as well s broadcast video and print advertising, among other methods.

Client Insights

Industry Expertise

Advertising & marketing

25%

Business services

20%

Consumer products & services

15%

Financial services

10%

Telecommunications

10%

Government

5%

Information technology

5%

Other industries

5%

Retail

5%

Client Size Distribution

Small Business (<$10M) 25%

Midmarket ($10M - $1B) 50%

Enterprise (>$1B) 25%

Common Project Size

<$10K 3 projects

$50K-$199K 1 project

Clients

  • NBC BANK TANZANIA
  • WORLD BANK GROUP
  • SBT TANZANIA
  • ITHUBA TANZANIA (NATIONAL LOTTERY)

Highlights from Recent Projects

Overall Rating

5.0
4 Reviews

KONCEPT was hired by a nonprofit organization to provide media coverage and PR services. The goal of the project was to increase awareness and coverage of the nonprofit's activities. The company selected KONCEPT after researching the best agencies in Tanzania. The KONCEPT team, composed of a PR Manager, a videographer, and a photographer, was tasked with organizing a press conference and coordinating media coverage. The team successfully delivered the intended performance, helping the nonprofit achieve its goals.

A Tanzanian job board website utilized KONCEPT's PR services in 2019. The marketing executive of the company aimed to publicize their services and generate leads, as well as announce a new product. KONCEPT was recommended by a friend who had previously worked with them. After a series of meetings, a press conference date was set. The professionalism and timeliness of KONCEPT's work were highly praised by the client.

A telecommunications company hired KONCEPT to create a digital marketing strategy. The Director of the company sought KONCEPT's expertise in content creation, animation, and marketing campaigns. The company chose KONCEPT based on high ratings, a great culture fit, good value for cost, and aligned company values. The project involved 6-10 KONCEPT employees and included management of digital channels, market research in Tanzania, development of communication strategies, and event planning, coordination, and management. The project was successful, and the client was satisfied with the results.

Timeliness

5.0

Service Excellence

4.9

Value

4.6

Would Recommend

4.9