Kompan.pl

Kompan.pl was hired by a cosmetic packaging company to oversee SEO and Google Ads campaigns for their online stores, including capsandjars.com for European sales and centrumopakowań.com and glassandco.eu for the Polish market. The primary goal was to significantly increase sales through effective digital marketing strategies. The project was deemed a resounding success, with sales increasing 20-30 times more than the initial digital marketing investments over a two-year period. A team of four from Kompan.pl, including a Google Ads specialist, an SEO specialist, a Business Development Manager, and a Junior marketing specialist, was credited for the remarkable results.

The collaboration between the cosmetic packaging company and Kompan.pl involved a comprehensive process that included a full analysis of Google Analytics data, market research, and estimations based on benchmarks and their experience. The strategy was reviewed and revised monthly, allowing the team to continuously improve the results. The return on the investments was noteworthy, starting with sales less than the investments on ads, and gradually equalling, and finally, after around two years, sales were 20-30 times more than the whole digital marketing investments. The key to the success of the project was the effective Google Ads campaign and search engine results optimization provided by Kompan.pl.