Kobayashi + Zeitguys

Kobayashi + Zeitguys, a renowned web design and development company, was commissioned by the American Marketing Association, Toronto Chapter, to revamp its website. Recognizing that the site was clogged with an excessive amount of content and was extremely slow and susceptible to security breaches, the association sought out Kobayashi + Zeitguys. The objectives included the migration of the danger-prone Elementor site while enhancing the security profile substantially. Besides, the firm was supposed to improve the accessibility, usability, structure, and long-term governance of the website while refreshing its look.

Kobayashi + Zeitguys, found through a referral and selected for their budget-friendly pricing, accommodating culture, and shared corporate values, employed 2-5 of their team members for this expansive project. They fully captained the website redesign process from the discovery phase through to the launch and post-launch support. Key tasks included auditing the legacy site, consolidating access to various systems, holding visioning workshops, introducing a cleaner, more modern User Experience, and developing a custom events system. They also took part in formulating the sitemap and information architecture, establishing and populating the staging site, running client previews, and ensuring quality assurance.

Post-launch, Kobayashi + Zeitguys continued to offer support to the American Marketing Association, ensuring seamless operation and optimal performance of the website. They monitored the SEO and analytics, delivered user training, and handed over a prioritized enhancement roadmap. The association acknowledged that the user experience had significantly improved not only through the modern layout but also with the beneficial WordPress Gutenberg block editor and other contemporary CMS tools. Overall, the company commended Kobayashi + Zeitguys for owning the design and technical execution, thus contributing to the enhancement of their online presence.