Kirkby White Consulting

Kirkby White Consulting was hired by an executive vice president of a global mattress company, Therapedic, with the aim of increasing direct-to-consumer sales of a specific mattress. The project involved a variety of strategies, including Shopify optimization, tracking and analytics setup, campaign launching and management, and audience development and remarketing. The team at Kirkby White made targeted adjustments to the company's Shopify store to enhance performance and conversion potential. They also implemented comprehensive tracking across all advertising platforms, ensuring proper event tracking and data flow for accurate reporting and campaign optimization. Additionally, they developed, launched, and managed advertising campaigns across Meta and Google, continuously testing creative, audiences, and placements. They leveraged audience insights and analytics data to refine targeting and optimize remarketing strategies. As a result, the company saw an increase in traffic and conversions for the specific mattress product on their e-commerce site. The client found Kirkby White Consulting through a referral and chose them for their knowledge and experience.