KEYHOLE INSIGHTS

Keyhole Insights was engaged by a global retailer and distributor for brand management, channel management marketing strategy, and market research services. The company, which was new to markets outside the Greater China region, was looking for an effective strategy to increase brand awareness and launch its Shopify store on major marketplaces. Keyhole Insights' recommendation-based approach, which included market positioning, branding, pricing strategy, and e-commerce management, helped the company bolster its presence in Singapore and the surrounding SEA region. The project was executed by an engagement manager and a marketing consultant.

A technology company specializing in data management and digital automation hired Keyhole Insights to establish a goal-setting and performance monitoring structure. The aim was to create a transparent and objective framework that allowed for individual ownership of goals, thereby increasing motivation and productivity. Keyhole Insights structured the project into initial kickoff, brainstorming sessions, cross-function seminars and workshops, focused sessions within departments for clarity and feedback, and documentation and joint review of overall submissions. The project was managed by a dedicated project manager, with the founder of Keyhole Insights closely involved throughout the process.

Keyhole Insights was hired by a landscape construction company to help align employees with the company's core purpose. By going through an extensive process of discovery, Keyhole Insights was able to help the company articulate its core purpose and set goals to achieve it. The project was executed by a team of two from Keyhole Insights, and the results, while not explicitly stated, suggest that the engagement was successful in aligning the employees with the company's corporate purpose.