Kelly Dunning: Copywriter

Kelly Dunning: Copywriter was hired by Stay Alfred, a hospitality company that rented travel apartments in high-end condo buildings throughout the United States. The goal was to write enticing, informative descriptions of Stay Alfred's properties and SEO optimized blogs about the cities where Stay Alfred operated. Kelly successfully wrote in-depth descriptions of the properties and their amenities, as well as engaging blogs designed to attract potential visitors. The project was extensive, covering dozens of properties in over 20 cities. Each description was uniquely paraphrased for Airbnb, Trip Advisor, and VRBO, demonstrating Kelly's versatility and adaptability in copywriting.

In another project, Kelly Dunning: Copywriter was commissioned by DelSuites, a company offering premium furnished accommodations in Toronto. The objectives were to support the content marketing strategy, increase social media engagement, and build brand authority. Kelly was responsible for planning and research, content creation, editing and proofreading, and SEO optimization. She crafted well-researched, engaging, and SEO-optimized blog posts, incorporated relevant internal links, and ensured the content was free from grammatical errors and adhered to the brand voice and style guidelines. She also strategically placed primary and secondary keywords throughout the content and wrote compelling meta titles and descriptions for SEO purposes. The deliverables included ready-to-publish blog posts, optimized meta titles and descriptions, images, documented revisions, and a content calendar. The project demonstrated Kelly Dunning: Copywriter's comprehensive approach to content marketing and SEO.