Karbo Communications

Karbo Communications was hired by RTI, a leading Industrial IoT company, to develop a strong positioning strategy that communicated value, reduced message complexity, and increased media visibility. The goal was to position RTI as a market leader and drive awareness in key markets. Karbo Communications conducted an in-depth messaging exercise, reached out to key analysts and press members, and developed a launch plan for a new security product. As the partnership progressed, they supported additional product launches, identified important partnerships, and positioned RTI executives as market leaders.

Subtext, a text messaging platform, hired Karbo Communications to increase their authority in the SMS space and drive brand awareness through earned media. Karbo Communications was tasked with getting Subtext top-tier media coverage through trending commentary, customer stories, and brand stories. They also focused on applying for high-caliber awards and speaking events, and handled pitching, drafting, and submitting all press releases for Subtext.

York & Chapel, a full-service digital marketing and design agency, engaged Karbo Communications to enhance their market position, reputation, and brand awareness. Karbo Communications developed a strategic PR roadmap aligning with York & Chapel's business goals, secured press coverage through targeted outreach and thought leadership articles, and enhanced leadership visibility through speaking engagements and proactive reputation management. The deliverables included a PR strategy document, messaging framework, media list, press releases, media pitches, and secured placements in relevant publications.