John Luke Studio

John Luke Studio was hired by EPIQ Softech, an authorized NetSuite Partner in India, to reposition their brand after merging with another firm. The project involved conducting extensive market research, customer surveys, and executive-level interviews to understand their position in the market. The team from John Luke Studio then provided alternative brand architecture models and brand positioning strategies. The final deliverables included a brand platform with key taglines and personality traits that aligned with the agreed brand architecture and message.

The business consulting company, PTM Solar, engaged John Luke Studio to update its visual identity, which had become outdated over time. The team from John Luke Studio created a fresh style and aesthetic, including templates, content, typefaces, and color schemes. They provided a comprehensive PDF document outlining the new brand standards and website templates. Although the new website design has not yet been implemented, they also provided a preview of its appearance. Collateral materials such as brochures, case studies, and white papers were also part of the deliverables.

Dynamic Interactive Corp., a Software as a Service company specializing in telephony services, hired John Luke Studio to create a new company name. The studio created and evaluated hundreds of potential names, providing critical insights and summaries throughout the process. After a thorough evaluation process, a new company name was selected, marking the successful completion of the project.