John Leaver Marketing
visit site- Undisclosed
- Freelancer
- Barnstaple, England
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Highlights from Recent Projects
John Leaver Marketing executed a multifaceted marketing campaign for Demand-Genius, a company specializing in GEO services for B2B brands. They were chosen out of many due to their affordability, cultural compatibility, and the substantial value they offered. The Founder and CEO of Demand-Genius sought to accomplish multiple objectives, such as lead generation, brand awareness, and Ideal Customer Profile (ICP) experimentation.
The scope of work involved a three-pronged approach consisting of digital PR, email marketing, and managing digital events. The digital PR efforts resulted in distributing research-based content to earn credibility and generate organic speaking opportunities. Simultaneously, their email marketing and account-based marketing (ABM) strategies involved the experimentation of segmentation and messaging to generate more leads.
Lastly, John Leaver Marketing played a critical role in organizing and coordinating webinars and digital events to bolster engagement. Each task was carried out by a single representative of the company, emphasising the level of expertise and efficiency at John Leaver Marketing. Overall, the result was a successful marketing campaign that met all of Demand Genius's objectives thanks to their strategic approaches and dedication.