Jive PR + Digital

Jive PR + Digital was enlisted by a Marketing Manager of a company seeking to enhance media coverage for their clients' businesses, foster influencer partnerships, and amplify their clients' social media presence as well as engagement. The company chose Jive PR + Digital, drawn by their cost-effective services and reputation, aiming to capitalize on their prowess in PR, influencer marketing, and social media. Two to five employees from Jive PR + Digital took on the 6-month project from January to July, carrying out tasks such as media outreach, PR strategy and execution, influencer outreach, and coordination of campaigns.

Throughout the project, Jive PR + Digital was primarily responsible for securing media coverage and managing relationships with influencers for the marketing firm's clients. Not only did this involve crafting and implementing a thorough PR strategy, but it also involved rigorous media outreach to ensure wide coverage. Additionally, influencer management was a constant task, where the team at Jive PR + Digital had to find and nurture relationships with suitable creators who matched their clients' brand identities and ethos.

Over the course of the 6-month retainer, Jive PR + Digital diligently managed the marketing firm's PR and social media requirements. The team achieved significant success in terms of increased media coverage and PR visibility, along with forging strategic influencer partnerships to broaden social media reach. The project culminated in a significant boost to the social media presence and engagement for the client brands, testifying to the agency's professional PR, influencer marketing, and social media marketing strategies.