JB Chicago

JB Chicago was hired by Bloom Senior Living to create a recognizable brand for the company, which operates senior living residential facilities across the U.S. The company had no consistency or continuity in its branding, and its facilities were organized under different names with different strategies. JB Chicago began by designing print collateral and advertising for Bloom. After proving their capabilities, they embarked on a branding exercise to define the company's brand. This led to the creation of a website, a social media presence, and the implementation of the new brand. The project has been ongoing for three to four years and has cost Bloom approximately $70,000-$80,000.

The results of JB Chicago's work have been largely positive. The quality of their work is described as outstanding, and the new branding has improved the culture within Bloom's properties, with all employees now identifying with a single brand. While there are no specific metrics to measure the success of the project, the client noted that two distressed buildings they purchased filled up to 100% capacity within six months of being rebranded. The client praised JB Chicago for their understanding of their business and for bringing a fresh look to the senior living industry. The only criticism was that it was difficult to work with JB Chicago on smaller projects due to the cost of marketing.