JB Chicago

JB Chicago was contracted by Bloom Senior Living to help with their marketing and advertising needs. Bloom Senior Living, an owner and operator of senior living residential facilities, had no recognizable brand and lacked consistency across their different properties. JB Chicago began by designing collateral and print advertising for the company. After proving their capabilities, they then embarked on a branding exercise which helped Bloom Senior Living define their brand. They also designed the company's website and social media presence, and helped implement the new brand. The project, which began three to four years ago, is still ongoing with JB Chicago continuing to manage the company's social media and undertake larger marketing projects.

The total cost of the project was approximately $70,000 to $80,000, with the websites costing close to $40,000 to $50,000, branding costing about $10,000, and design work costing about $20,000. Bloom Senior Living also pays a monthly fee of around $2,000 for social media management, which fluctuates depending on advertising costs.

While there are no specific metrics to measure the success of the project, Bloom Senior Living reports that the quality of the work is outstanding and that the company culture has improved. Employees now identify with a single brand, and this consistency is evident across all properties. Anecdotal evidence also suggests that the project has been a success, with two distressed buildings in South Carolina being filled to capacity within six months of being rebranded and advertised by JB Chicago.

Bloom Senior Living praised JB Chicago for their hard work in understanding their business and bringing a fresh and tasteful look to the senior living industry. They also appreciated the team's skills and the fact that they did not have to rely solely on the CEO, Steve Gaither. However, they suggested that JB Chicago could improve by being more accommodating of smaller projects.