J2

J2 completed a web development and rebranding project for The Branch, a nonprofit media organization. The agency was tasked with supporting a rebranding process, which included a new website and logo. J2 conducted a discovery process, reviewing the organization's materials, listening to their podcasts, and having individual discussions with team members. The final product was a comprehensive website featuring all podcast episodes and articles, information about team members, job openings, and other relevant details. The website was created using WordPress and the logo was designed using Figma. The client invested $50,000 in the project, which ran from July 2022 to April 2023.

J2 was hired by Susquehanna University to conduct a brand audit and refresh. The agency was selected for their competitive pricing, cultural fit, value for cost, and understanding of the university's market and industry. The scope of work included research and brand audit, brand development, voice and messaging development, and visual concepts for marketing. The final deliverables included a brand manual, staff training, and a go-to-market strategy. The project was completed by a team of 6-10 J2 employees.

SignAgent, a company that simplifies wayfinding and signage project management, hired J2 for a brand identity refresh. The agency was chosen for their strong portfolio, cultural fit, and alignment with the company's values. The project was divided into five phases: initial prep and discovery, tagline and copywriting, logo and visual identity, design templates, and a style guide. The work was completed by a team of 2-5 J2 employees.