iWebDNA

iWebDNA was hired by a custom packaging company to audit, optimize and track their PPC campaigns. The primary objective was to enhance the performance of all digital marketing campaigns and track the ROI from each channel. iWebDNA's proposal was chosen as it aligned with the company's objectives. The team at iWebDNA conducted a Google Ads audit, set up analytics and reports, optimized campaign settings, integrated Google Ads with Google Analytics, rewrote ad copies, and managed negative keyword lists. The team consisted of an account manager, an Ads Copywriter, and a UX/UI Developer. Their efforts equipped the company with the ability to monitor their paid and organic campaigns effectively.

In another project, iWebDNA was hired by a drop shipping business for digital marketing assistance. They set up tracking and webmaster tools, Google Analytics, and conversion tracking systems. They also optimized the website and resolved conversion tracking issues. The team of three, including an account manager, a developer, and a Google Ads expert, addressed the company's pain points and provided work samples from previous clients. The company found iWebDNA through a Google search and chose them for their excellent proposal. The collaboration started in July 2020 and is ongoing, with the company investing approximately $3,000 in their services.