Itchi Digital

Cross Hotels & Resorts in Indonesia hired Itchi Digital to provide marketing and public relations support with the aim of attracting the domestic travelers market and growing brand awareness. Itchi Digital was selected based on a word-of-mouth referral from a company in Bali. The collaboration began with a discovery session where both parties discussed the challenges and potential solutions. Itchi Digital then embarked on a three-month campaign involving public relations, influencer marketing, and digital ads, which proved highly successful in driving sales and improving brand awareness. Due to the success of the initial campaign, Cross Hotels & Resorts decided to extend their contract with Itchi Digital for additional three-month and six-month periods. Throughout the project, Itchi Digital consistently exceeded the set KPIs and played a significant role in building strong relationships with local media. The Cross Hotels & Resorts team worked closely with the co-founder and project manager of Itchi Digital, an account executive, and another co-founder who had extensive connections with local media and key opinion leaders.