ITACC

ITACC was engaged by a small advertising agency to automate their manual processes, build an effective data pipeline, and to facilitate timely responses to clients. The selection of ITACC was based on its competitive pricing which aligned with the agency's budget. The project began with the automation of brief intake, which enabled automatic creation of projects from client briefs received via email or forms. This was followed by the implementation of AI-assisted content drafting, which generated preliminary copies of ads, summaries and variations for team review.

The automation process continued with the setting up of an approval routing mechanism. This provided the team with status tracking and reminder features, ensuring that all draft content was sent to the right reviewers. ITACC further boosted productivity by automating the reporting process. This involved pulling campaign data directly from advertising platforms, which was then compiled into weekly or monthly client-ready reports. The firm also established links between different tools utilised by the advertising agency to foster seamless workflow.

The project was successfully executed by a team of 2-5 employees from ITACC. Aside from automating numerous processes, ITACC also provided detailed documentation and conducted training sessions for the agency's team to effectively utilise these newly implemented systems. Overall, the solutions developed by ITACC provided significant time savings and a streamlined workflow, thereby enabling the advertising agency to respond more promptly to client needs. The project exemplified ITACC's capability in delivering cost-effective technology solutions in line with their client's budget.