Isurus Market Research and Consulting

Isurus Market Research and Consulting completed a brand performance market research project for a software company. The project spanned from March to June 2025, during which Isurus developed a survey, conducted it, analyzed the results, and delivered the analysis. The primary insights revolved around the company's performance in awareness, perception, key product attributes, key brand attributes, and consideration. The software company appreciated the continuous support and queries answered by the Isurus team during the project.

In a project for the Council for Advancement and Support of Education (CASE), Isurus Market Research and Consulting conducted research on Gen AI adoption and usage. The project, which ran from October 2024 to March 2025, involved designing a research study to identify ideal use case adoption scenarios of Gen AI. Isurus designed a three-day asynchronous study, selected participants, designed the questions, and improvised based on initial responses. They also put together a preliminary report and helped design a focus group. CASE appreciated Isurus' expertise in conducting research studies and their effective strategies for engaging a global audience.

Lastly, Isurus Market Research and Consulting was hired by an education company to understand their position in a highly competitive marketplace. The project involved a win-loss analysis which included interviewing current and prospective customers, summarizing complex results, and presenting sensitive information to executive stakeholders. The education company chose Isurus for their competitive pricing, great culture fit, and a referral. They appreciated Isurus' ability to handle sensitive information and present complex results in a comprehensible manner.