Isurus Market Research and Consulting

Isurus was hired by WEX, a financial technology and transaction processing company, to gain customer perspective through deep dive interviews. The Director of M&A of WEX found Isurus through a referral and chose them due to their proximity, cost-effectiveness, and a previous recommendation. A team of 2-5 employees from Isurus conducted in-depth anonymous customer interviews about a prospective software system.

In another project, Isurus collaborated with Case Status, a company that enables law firms to engage with their clients on smartphones. The Vice President of Marketing at Case Status, who had previously worked with Isurus, hired them to develop a research framework to understand their target market better, assess their wins and losses, and evaluate their product's market fit. Isurus assigned one employee to this project, who helped in developing a comprehensive research framework, a discussion guide, a best practices guide, and a response capture sheet.

Isurus also worked with a manufacturing company, where it was tasked with gathering insights about online consumer shopping and testing multiple offer scenarios. The Marketing Director of the manufacturing company found Isurus through Clutch Site and chose them due to high ratings, cultural fit, cost-effectiveness, a referral, and aligned company values. A team of 2-5 employees from Isurus worked on this project, building a mock site, programming offers, and developing a questionnaire to understand the best consumer shopping upgrades.