Inward Strategic Consulting
visit site- Undisclosed
- 2 - 9 employees
- Newton, MA
Marketing strategy company Inward Strategic Consulting is based in Newton, Massachusetts. They focus on marketing strategy, advertising, business consulting, branding, and more and were established in 1998.
Client Insights
Industry Expertise
15%
10%
10%
5%
5%
5%
5%
5%
5%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 25%
Common Project Size
$10K-$49K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
Inward Strategic Consulting worked with McDonald's to create an employee engagement platform. The team developed a microsite that integrated with McDonald's network and intranet, providing a platform where employees could learn about different areas of the business. The content ranged from fun facts to myth busters, equipping employees with the tools they needed to answer questions about the company. The platform also included a Jeopardy-style game to test employees' knowledge, with rewards for correct answers. The project, which ran from 2012 to 2015, was deemed very reasonable in cost considering the technology, level of expertise, and hours of work involved.
Inward Strategic Consulting provided customer experience consulting for a major retail conglomerate. They delivered a high-level summary of how strong culture in delivering great employee satisfaction was translating to great customer experience. They also developed a framework for how high performing companies were delivering strong employee engagement and translated that into specific recommendations for the retail conglomerate. The final product was a detailed explanation of the strengths of the more than 25 companies used as benchmarks. The project, which was executed in January 2020, was highly satisfactory for the client.
Inward Strategic Consulting partnered with a large aerospace and defense company to create a platform for a virtual new hire onboarding experience. They provided design themes, handled branding elements, and managed all aspects of web design, security, and development. The platform met the company's brand guidelines while catering to new hires on a global level. The project, which started in January 2019, is still ongoing with Inward Strategic Consulting continuing to provide maintenance for the platform. The client was highly satisfied with the results and the cost of the project, which ranged between $10,000–$50,000.