Inward Strategic Consulting

Inward Strategic Consulting partnered with a large aerospace and defense company to develop a platform for a virtual new hire onboarding experience on a global scale. They started with the design, providing 4-5 potential themes before moving on to content, marketing, design, logos, fonts, and all elements of branding. They integrated all these into a format that met the company's brand guidelines while catering to new hires globally. In addition to web design, they also handled security and development. The project, which started in January 2019, is mostly complete with Inward Strategic Consulting still involved in the continuous maintenance of the platform.

For a major retail conglomerate, Inward Strategic Consulting delivered a high-level summary of how a strong culture leads to great employee satisfaction which in turn translates to great customer experience. They developed a framework for how high performing companies were delivering strong employee engagement and translated that information into specific recommendations for the retail company. The final product was a detailed 80-90 page document explaining the strengths of more than 25 companies used for benchmarking. The project was executed quickly, starting and finishing within January 2020.

Inward Strategic Consulting worked with McDonald's to create a microsite that would help employees learn about different areas of the business. The site included a library of quarterly-generated images and descriptions of food, people, and events. They matched each photograph with a basic fact, delivering simple, conversational content that people would want to read. The content ranged from fun facts to myth busters addressing questions people might see on social media. A Jeopardy-style game was implemented at the end of the content to test how much of it was remembered. The project ran from the end of 2012 until around mid-2015.