Invesp

Invesp collaborated with Stoneside Blinds & Shades, a company that sells and installs blinds, shades, and draperies. The President and CEO of Stoneside Blinds & Shades sought to increase the conversion rate of website visitors to appointments set. Over a span of 15 months, Invesp developed modifications to the design of the company's website, hypothesizing that the changes would result in a higher conversion rate. They presented these ideas, accepted feedback, developed and implemented the new web pages, and conducted an A/B test to verify if the new design resulted in a higher conversion rate.

Invesp was hired by Tricoci University, a higher education cosmetology school, for conversion rate optimization (CRO) and A/B testing across their site. Invesp aided in A/B testing, including content, CTAs, images, and videos. They also helped the university understand their traffic and improve their lead generation. They ran polls on the university's website to collect user data and understand user intent. For instance, they created a poll to gather data to help the university determine what kind of podcast to launch. The engagement began in September 2024 and is ongoing.

An aftermarket automotive parts company hired Invesp for conversion rate optimization (CRO). Initially, Invesp was given access to all the company's analytics tools to identify potential problem areas. They used FigPii, a testing tool developed by Invesp, to speed up testing deployments. Currently, Invesp provides CRO services, significant development work, creative work, and strategic project management, essentially functioning as the company's in-house CRO team. The partnership started in July 2025 and is ongoing.