Inturact

Inturact was hired by SmarterSelect, a company that provides scholarship and grant management solutions for non-profits, to increase revenue through enhanced lead generation and improved SEO results. The President of SmarterSelect found Inturact through a referral and chose them for their budget-friendly pricing. Inturact was tasked with developing a coordinated product and marketing strategy, designing and implementing a new website, and optimizing user onboarding for better monetization and retention. The team from Inturact, consisting of 2-5 employees, also aimed to identify baselines, create a clear marketing strategy, and obtain scalable growth to gain additional net new customers while keeping churn at 5% or better. The goal was to achieve a certain amount in annual recurring revenue by the end of 2020.