Interactive Strategies

Interactive Strategies was contracted by the American Academy of Forensic Sciences to modernize their outdated website and conduct a rebranding exercise. The team at Interactive Strategies studied the organization's mission, vision, and values, and used this information to design a new logo and brand identity. They then built a new website from scratch using Drupal, which was launched in December 2021. The organization continues to work with Interactive Strategies on a retainer basis to address any necessary fixes or changes. The project has been ongoing since December 2020, and the organization has invested between $150,000 and $200,000 in the rebranding and website development.

A non-profit organization aimed at conserving the rainforest engaged Interactive Strategies to redesign their website to reflect their growth. The team conducted market research and held focus groups with board members, council members, and donors to gather information. They then used this data to design and develop a new website that funnels users based on their interests. The project, which cost close to $250,000, started in February 2021 and was completed in November 2021.

The American Society of Civil Engineers hired Interactive Strategies for technical advice on replacing their corporate website's content management system (CMS). The engagement developed into a major digital strategy overhaul, where Interactive Strategies developed a new global taxonomy and a complex, customizable website that serves various facets of the society. The website, hosted by Rackspace, uses Sitecore CMS and a state-of-the-art Coveo search engine. Interactive Strategies continues to work with the society on an annual retainer basis for ongoing work, and a new site development project is about to start. The society has invested over $1,000,000 in the project since it began in May 2019.