Intentional

Intentional worked with a design company that makes bike and outdoor accessories, specifically managing their digital advertising across different platforms including social media, Google Search, Google Display, and YouTube. The Intentional team was responsible for both 'always on' campaigns and project-based campaigns, ensuring the delivery of strong Return on Advertising Spend (ROAS). They also helped with the development of creative content for the campaigns and provided monthly reporting. The client appreciated Intentional's knowledgeable and trustworthy approach, which consistently achieved strong results.

In a project with Thankyou, a social enterprise aiming to end extreme poverty, Intentional was responsible for digital advertising across Facebook, Instagram, Google Search, and YouTube. The project involved various ad campaigns focusing on product sales, brand awareness, and consumer engagement. Intentional provided strategic guidance on creative formats, assisted with campaign uploads, and provided a detailed report with insights and suggestions for future campaigns. Their holistic approach to launching digital marketing campaigns was appreciated by the client.

Intentional was engaged by SMK, a digital marketing education and training firm, to develop and implement sophisticated digital marketing strategies to compete against well-funded competitors. Intentional's tasks included running Google ads, managing social media ads, and handling all related advertising efforts. Over the years, the client invested between $800,000 to $1.2 million in the partnership. The client was referred to Intentional by a Google analytics specialist and was impressed by their high level of expertise and standards. The partnership started in June 2014 and is ongoing.