Insighten
visit site- $10,000+
- 2 - 9 employees
- Barangaroo, Australia
Insighten is a marketing and advertising company that was founded in 2017. The business operates out of Barangaroo, Australia with a team of under 10 employees. Key services span market research, marketing strategy, and media planning and buying for small, midmarket, and enterprise-level clients.
Client Insights
Industry Expertise
This provider has not added their industry expertise.
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 60%
Enterprise (>$1B) 10%
Common Project Size
$50K-$199K 1 project
$200K-$999K 1 project
Clients
- Yalumba Family Winemakers
Highlights from Recent Projects
Insighten was hired by the University of Sydney to implement a customer data platform (CDP) and provide MarTech and data expertise. The university needed assistance when a key team member left, and Insighten was recommended by a LinkedIn contact due to their expertise in the area. The project involved Insighten's MarTech/data expert, Gagan, stepping in to work with the university's internal teams and helping to deliver the initial implementation. Gagan also played a key role in upskilling the team, managing consent, setting up tagging, and documenting the benefits of the new marketing technology. The university appreciated the expertise provided by Insighten and the successful implementation of the CDP.
In another project, Insighten was hired by an online procurement system for the Building and Construction Industry. The company required the design and development of an Analytics Module for users to view key performance indicators against their quotes and product orders, and benchmark select data against similar users. Insighten was chosen for their extensive experience and collaboration on prior projects. The project involved the design of the database architecture for the solution to monitor quotes, leads, and sales, and provide benchmarking capabilities. The work was an ongoing collaboration, with Insighten leading the design and engaging the lead contractors for development. The project was successful, with Insighten working effectively with the directors of the firm, vendors, key contractors, and technical architects.