Insighten
visit site- $10,000+
- 2 - 9 employees
- Barangaroo, Australia
Insighten is a marketing and advertising company that was founded in 2017. The business operates out of Barangaroo, Australia with a team of under 10 employees. Key services span market research, marketing strategy, and media planning and buying for small, midmarket, and enterprise-level clients.
Client Insights
Industry Expertise
This provider has not added their industry expertise.
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 60%
Enterprise (>$1B) 10%
Common Project Size
$50K-$199K 1 project
$200K-$999K 1 project
Clients
- Yalumba Family Winemakers
Highlights from Recent Projects
Insighten was hired by the University of Sydney to help implement a customer data platform (CDP) and fill in a gap in MarTech and data expertise after a key team member left. The company was chosen for their strong expertise in this area, without the need for additional account management and project management charges. The expert from Insighten, Gagan, immediately stepped in to become the data lead, working with the university's internal teams to deliver the initial implementation. Gagan also played a key role in upskilling the university's team, facilitating discussions around consent management and tagging setup, and helping to document the benefits of the new marketing technology.
In another project, Insighten was responsible for the design and development of an Analytics Module for an online procurement system for the Building and Construction Industry. The module allowed users to view key performance indicators against their quotes and product orders, and benchmark select data against similar user cohorts. Insighten led the design of this work and engaged lead contractors for the development, working with the directors of the firm, vendors, key contractors, and technical architects. The project required extensive experimentation and testing due to the need for data anonymisation and security, and the design of the requisite database architecture to monitor quotes, leads, and sales, and provide benchmarking capabilities.