Insight Brand

Insight Brand was hired by a nature tourism company based in Cali, Colombia that operates both nationally and internationally to revamp their social media presence. They were tasked with creating fresher formats, selecting trendier music, and telling a story through the company's content. The team at Insight Brand achieved this by producing motion graphics, 2D and 3D animations. The vendor was chosen based on factors such as video and animation quality, attractive copies and captions, material selection, and delivery times. The project went through two phases; the initial phase involved a meeting with the Insight Brand team where the company's needs were discussed and two documents, a brief and a benchmarking were created. The second phase involved the submission of three complete proposals regarding graphic line, video animation, and motion graphic. The project was managed by six members of the Insight Brand team: the manager, project manager, social media specialist, graphic designer, illustrator, and post-producer. Regular quality control meetings were held every two weeks. The project resulted in high-quality work that the company was pleased with.