Insight Brand

Insight Brand completed a project for a nature tourism company based in Cali, Colombia, which operates both nationally and internationally. The company hired Insight Brand to revamp their social media presence with a fresher format, modern music selection, and storytelling through content. The project involved motion graphics and 2D and 3D animations. Insight Brand was selected based on their quality of video and animations, attractive copy and captions, material selection, and delivery times. The project began with a meeting to discuss the company's brand, resulting in a brief and a benchmarking document. Insight Brand then provided three complete proposals regarding graphic line, video animation, and motion graphics. Progress and delivery times were set, with bi-weekly meetings for quality control. The project was a success, with the company expressing satisfaction with the results. The team from Insight Brand consisted of six members: a manager, project manager, social media expert, graphic designer, illustrator, and post-producer.