INKA Creative Agency

INKA Creative Agency was hired by EMSB, a property development company, to create a brand for their new 4-star hotel in Southkey, Johor Bahru. The agency was responsible for the naming, concept development, design of hotel amenities, creation of promotional materials, social media content, website development, videography, and photography. The aim was to create a brand that stands out from other hotels in the vicinity, catering to both local and international business travelers. The project was executed by a team of three from INKA, and according to the managing director of EMSB, they were the best in the pitching process.

The specialist unit for the sovereign wealth fund of Malaysia engaged INKA Creative Agency for website design and maintenance, specialist portal design, development, and maintenance, as well as IT advisory services. The project was critical as the former vendor had left them eight months behind schedule. However, INKA was able to catch up and even get them ahead of schedule. The CEO-Principal of INKA was personally involved in the project, ensuring he was fully aware of all developments and requirements. The vendor was selected based on their reputation and word of mouth.

Yayasan Sime Darby, the philanthropic arm of Sime Darby Berhad, hired INKA Creative Agency to produce their 2020 annual report. The report was a special edition, marking the 10th anniversary of YSD's operations team and highlighting the impact of YSD's decade-long endeavors across its five pillars. INKA developed each page of the report creatively, conducted proofreading, adapted and curated a digital version of the report for a microsite, completed print production of the report, and delivered 100 copies. They also provided photography services for YSD staff and council members, business card design, and social media festive posting designs. The project was a collaboration between the YSD PR team and an account executive, a design team, an account manager, and a creative director from INKA. The agency was selected after pitching their design concepts for the report.