Initlab

Initlab was contracted by AVIS Electronics, an international manufacturer, importer, and distributor of consumer and professional electronics, to provide SEO promotion, Drupal site support and development. The company's goals were to rework and improve their websites, maintain them, and use SEO to secure and sustain organic traffic from Google searches in targeted markets. Initlab's specialization in Drupal and their high level of competence were key deciding factors for AVIS Electronics. The project involved the development of an online store for AVEL TVs for the American and European markets, an initiative that Initlab supported and promoted to increase sales. They also developed a website for markets where AVIS Electronics did not yet have a representative office. The primary task was to secure top ten positions in Google search results for popular queries related to the company's products and increase brand awareness and visibility. A team of five professionals from Initlab, including two SEO specialists, a back-end developer, a front-end developer and a project manager, worked on the project, and AVIS Electronics expressed satisfaction with their level of professionalism.