Influence & Co.

Influence & Co. was hired by FIS Global to enhance the personal brand of their head of consumer relations and position him as a thought leader in the financial services consulting space. The content strategy developed by Influence & Co. involved the creation of guest contributed articles that highlighted the client-centric approach of FIS and the role of consultant relations. The project involved a dedicated team from Influence & Co., including an account strategist, content strategist, and editor. The team was praised for their attentiveness and responsiveness to feedback.

RAPP, a global creative marketing agency, engaged Influence & Co. to create a comprehensive content strategy. The project involved a range of deliverables such as SEO, guest contributed content, PR, blog posts, whitepapers, keyword audits, and analytics reporting. The strategy developed by Influence & Co. focused on establishing RAPP's website as an online resource and earning third-party credibility through earned media. The client appreciated the expertise and consultancy approach of the Influence & Co. team, and maintained a strong relationship with the team even after changes in personnel.

MindBridge, an AI-powered auditing solution provider, partnered with Influence & Co. to develop a content marketing strategy aimed at increasing brand awareness, influencing the buying process, and equipping the sales team with necessary resources. The success of the partnership was measured through backlinks to the client's site, increased sales pipeline, and the production of sales team collateral. The client had previously worked with Influence & Co. and was impressed with the results and the team. The package provided by Influence & Co. covered the entire sales funnel and included services such as PR, guest posts, SEO, whitepapers with email drip campaigns, case studies, and infographics.