Influence & Co.

Influence & Co. was hired by MindBridge, an AI-powered auditing solution, to create a content marketing strategy aimed at increasing brand awareness and supporting the sales team. The project was spearheaded by Michael Manning, the executive director of global marketing at MindBridge, who had previously worked with Influence & Co. at Rocksauce Studios. The content marketing strategy included PR, guest posts, SEO, whitepapers, email drip campaigns, case studies, and infographics. The success of the project was measured by the number of backlinks to MindBridge's site, an increase in the sales pipeline, and the amount of sales team collateral created.

Influence & Co. was brought in by FIS Global, a leader in commerce and financial transactions, to build the personal brand of the head of consultant relations. The goal was to position him as a thought leader in the consulting relations space, particularly in financial services applications. Influence & Co. crafted a content strategy that highlighted the capabilities of his role in FIS through guest contributed articles. This strategy not only built his thought leadership but also educated clients, consultants, and sales teams about the client-centric mentality of FIS. The project was successful in drawing more attention to the important role of consultant relations.

RAPP, a global creative marketing agency, hired Influence & Co. to create a content strategy that included SEO, guest contributed content, PR, blog posts, whitepapers, keyword audits, and analytics reporting. The strategy was designed to establish RAPP's website as an online resource and earn third-party credibility. The project was managed by an account team from Influence & Co., including an account strategist, content strategist, and two editors. The project was successful in establishing RAPP's experts and company as a leader in the industry.