Incrementum Digital

Craftmix, a consumer products company, engaged Incrementum Digital for marketing expertise, specifically in Amazon advertising. The aim was to refine the brand's visibility and market impact, capitalizing on the niche of offering single-serve cocktail mixers. Incrementum Digital’s role encompassed PPC and DSP advertising management, in addition to creative and research efforts. There was ongoing collaboration with 2-5 team members from Incrementum Digital. Craftmix chose Incrementum Digital based on a referral and the alignment of the firms' values, the cost-efficiency of their services, and the prospect of a cultural fit.

The engagement with Incrementum Digital began in July 2022 and remains active. Craftmix's decision to work with Incrementum Digital was influenced by the former's competitive pricing which aligned with the client's budget constraints, perceived good value for the financial commitment, and the shared company values. The substantial scope of Incrementum Digital’s involvement reflects the significant investment Craftmix made in this partnership. The project cost remains undisclosed, preserving the confidentiality of their business agreement.

Craftmix's partnership with Incrementum Digital has extended beyond the initial set-up phase, demonstrating the ongoing need for advertising and marketing management, as well as creative services and market research. The client-business relationship fostered allows continuous collaboration between the teams. Despite the undisclosed financial dimension, the persistent collaboration speaks volumes about the perceived value and positive developmental trajectory of the partnership.