Imperia Marketing

Imperia Marketing aided the leading Bosnian retail chain, Bingo d.o.o., in elevating their organic search visibility. Bingo, with its vast business incorporating 215 stores and various sectors such as food manufacturing, textiles, and renewable energy, sought to rank higher for significant retail-related search terms. Imperia tackled several underlying technical issues on the company's website that hampered search performance using an extensive SEO audit. The team from Imperia made necessary changes and offered key recommendations to enhance site architecture, crawlability, indexing, and mobile usability.

The project, which lasted from May to September 2026, had a broad scope. Imperia Marketing's primary service was implementing essential SEO improvements and making strategic changes to enhance Bingos' web search performance. The company's initiatives consisted of adjusting key metadata, enhancing the heading structure, applying schema markups, and laying the groundwork for AI-driven search optimization. Thus, Imperia addressed Bingo's need for online visibility amidst a scenario where customers increasingly use AI assistants and answer engines for their shopping needs.

Bingo d.o.o. highly valued the services rendered by Imperia Marketing, which wielded a budget of less than $10,000. The client expressed admiration for the company's professional standards, culture, value for the cost, and shared values. Imperia's team of 2-5 members provided prioritized, implementable recommendations along with clear documentation, enabling Bingo's internal team to make the requisite technical adjustments, including changes at the CMS level, server-side performance enhancements, and site architecture modifications.