Impact Group Marketing

Impact Group Marketing undertook a full-scale design and marketing project for Trinity Training and Development, a company that provides leadership, teamwork, and communication training solutions. The project, which began in February 2017 and continued into 2019, involved the redesign of the Front Line Leadership program, including the creation of a unique logo and the update of over 300 pages of content and PowerPoint slides. The company also developed a comprehensive digital marketing strategy for Trinity, including website design, SEO, Google Ads, blog writing, and the production of all printed materials. Their work was well-received, leading to an ongoing collaboration and an investment of over $100,000 from Trinity.

In another project, Impact Group Marketing worked with Activate Human Capital Group, an employee engagement company. The project began in November 2018 and involved the development of a new website and a complete marketing strategy following a rebranding effort. The Impact Group team managed the client's entire social platform, including Facebook, LinkedIn, and Instagram, providing daily posts, blog articles, and content and graphic development. They also managed Google Ads and produced a significant amount of print media. Despite the client providing input, Impact Group took ownership of 99% of the work, demonstrating a thorough understanding of the client's business. The collaboration is ongoing, with the client having invested around $16,000 so far.