IMPACT

IMPACT undertook a comprehensive web development and maintenance project for a senior living care services company. The team worked to improve the legacy website and ensure its compatibility with HubSpot. The website served as a learning center for seniors, providing information about different levels of living, from independent living to hospice care. It also functioned as a platform for the company's nonprofit side. The project involved a team of 10 from IMPACT, including a project manager, account relationship manager, and the head of the development team. The company invested around $100,000 per year, totaling close to a million dollars over the years.

For Superior Trucking Payroll Service, IMPACT was tasked with increasing web traffic, generating more leads, and improving messaging. The team improved both the content and SEO of the website, resulting in a significant increase in traffic. They also suggested changes to the lead nurturing process, which tripled the number of leads and improved their quality. The project was a success, with the company's goals being met and exceeded.

IMPACT was hired by a nonprofit organization to build a more effective marketing strategy, close more new business, and better align the sales and marketing teams. The organization was struggling to attract new members and was suffering from a poor reputation due to excessive email marketing. IMPACT developed a new marketing strategy that built trust among the community and positioned the organization as the go-to authority in their space. The project involved 2-5 employees from IMPACT and was deemed successful in achieving the organization's objectives.