IMP Marketing

IMP Marketing was hired by MudWtr, an award-winning coffee alternative company, to uplift customer lifetime value, increase the rate of repeat orders, and establish an efficient email marketing structure for their Shopify storefront. The company resonated with IMP Marketing's culture and found their services to be at good value for cost. The project centered around developing behavior-triggered sequences, seasonal promotions, saving cart abandonment, and segmenting customers. Furthermore, IMP Marketing reviewed the Shopify configuration of MudWtr to identify and eliminate any conversion hindrances. Their onboarding was structured and smooth, significantly favoring MudWtr's team.

The second company, Ghia, a trendy non-alcoholic beverage brand, employed IMP Marketing to launch a fitting eCommerce website as part of their online expansion strategy. IMP Marketing was chosen for their affordable pricing, cultural fit with Ghia, and the good value they offered for their cost. The project scope involved aiding the Shopify launch process, devising a customer acquisition strategy, establishing email automation flows, and revisiting the branding and product positioning. In essence, IMP Marketing ensured the readiness of the online store before scaling up the traffic.

Both projects were successful in achieving their respective targets for MudWtr and Ghia. The work execution from IMP Marketing's team of 2-5 employees was lauded by both companies. MudWtr appreciated the structure and seamlessness of the onboarding process while Ghia valued the readiness of their new store before traffic was escalated. Consequently, these projects have had a positive impact on the client companies and have strengthened their bond with IMP Marketing.